Accelerated Market Transformation proposes identifying the technologies required to transition the building sector and implementing strategies to ensure that Washington state building owners and tenants can access these technologies easily, at competitive prices. Key outcomes include cost reduction, training and resources, high-performing supply chains, and reduced risk of adopting and maintaining new technologies.

In Washington, market transformation strategies will need a split focus on emission reductions, efficiency, and DERs. As a range of factors drive electric demand growth, upgrading commercial and residential buildings in a way that is both load-neutral and cost-neutral is critical. For example, transitioning homes from electric resistance heating to heat pumps can offset new electric demand that occurs when other homes switch from natural gas heating to electric.  

Efficient, zero-emission solutions are a logical choice regardless of incentives, personal interest, or policy requirements when they are cost competitive with alternatives and just as easy to access. This makes the work of market transformation an essential strategy for achieving a transition across all types of buildings.