Accelerated Market Transformation

Accelerated Market Transformation necessitates identifying the technologies required to transition the building sector and implementing strategies and targeted market interventions to ensure Washington state building owners and tenants can access these technologies easily, at competitive prices. Key outcomes include cost reduction, training and resources, high-performing supply chains, and reduced risk of adopting and maintaining new technologies.  

In Washington, market transformation strategies will need a split focus on emission reductions, efficiency, and Distributed Energy Resuorces (DERs). As a range of factors drive electric demand growth, it will be critical to upgrade commercial and residential buildings in the most load- and cost-neutral ways. For example, transitioning homes from electric resistance heating to heat pumps can offset new electric demand that occurs when other homes switch from natural gas heating to electric.  

Efficient, zero-emission solutions are a logical choice when they are cost competitive with alternatives and just as easy to access. This makes market transformation essential to realize permanent market changes across all types of buildings.